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Hispanic News Press - Publisher
Founded in July 2001, and with offices in Brookline, MA and Caracas, Venezuela, HNP is an integrated media company experienced in media brokerage and relations, print and electronic publishing and radio content developer. As a media specialist for Latin America and the U.S. Hispanic market, HNP has provided the foundation for HNP Media and its premier print product, El Planeta Spanish-language Newspaper.
HNP MEDIA has positioned itself as a unique one stop solution provider for clients who wish to deliver a message through a select, blended mix of media to a specific audience in Latin America.
HNP has produced and distributed high quality radio programming on a daily basis for Latin America.
The Internet is HNP's distribution channel, and a marketing tool, for publishing the www.hnpnews.com website for interested readers.
HNP is a Media Relations Specialist focused on improving relationships between local clients and Latin America media outlets.
El Planeta - Boston - Lawrence - Worcester - Providence
¿What is El Planeta?
El Planeta is the free-of-charge weekly newspaper in Spanish that is becoming the favorite printed media for the local Hispanic market created by the entrepreneurial team behind Hispanic News Press (HNP).
Born in May 2004, El Planeta has become the dominant leader in the New England Hispanic Market; today it is the largest circulating weekly newspaper in Spanish over the Greater Boston area and also throughout all New England.
¿What is El Planeta trying to accomplish?
El Planeta's mission is to be a reference point for the Latinos of New England in the deliverance of a high quality newspaper with a concise, straightforward and professional presentation; while at the same time providing a vehicle to help advertisers accomplish their objectives in reaching this increasingly important market.
¿How El Planeta is different from others?
The success of El Planeta is attributed to the uniqueness of the product, and the higher standards of design and content. These attributes set El Planeta aside from competitors as a superior model in Hispanic publications.
Clearly El Planeta doesn't conform to many accepted conventions about Hispanic publishing. The newspaper has broken new ground creating the only world-class newspaper in Spanish for New England. You can find El Planeta side by side in newspaper boxes next to all the top Anglo publications.
The newspaper is tailored to the modern lifestyle with concise news that is straightforward and clear. The content, easy to read and summarized, have contributed to the increased readership per copy.
From the beginning to end El Planeta's distribution, graphic design and commitment to higher quality journalism enables the newspaper to offer the advertiser a unique opportunity to speak to its readers with credibility and trust in your brand.
¿Who is the team behind El Planeta?
The team of El Planeta is highly talented and professional. The newspaper has first-class journalists, state-of-the-art graphic designers, and a team of marketing and advertising account executives with years of experience in the media.
Moreover El Planeta is associates with the Phoenix Media Group and is an active member of NEPA - New England Press Association.
¿Where you can find a copy of El Planeta?
El Planeta with its printed editions is everywhere in its own red newspaper boxes. You can find the red boxes in the main areas and also you will find copies of El Planeta in several strategic distribution points around New England. The newspaper is the pioneer of the person-to-person distribution incorporating paper-handlers to reach the Hispanic population in the T stations.
El Planeta Online is available the 24 hours of the day in your computer and with weekly bulletins. To subscribe to the bulletins visit www.elplaneta.com
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